Selasa, 30 Agustus 2011

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The Euro: How a Common Currency Threatens the Future of Europe, by Joseph E. Stiglitz



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The Euro: How a Common Currency Threatens the Future of Europe, by Joseph E. Stiglitz

The Nobel Prize–winning economist and best-selling author explains why saving Europe may mean abandoning the euro.

In 2010, the 2008 global financial crisis morphed into the “eurocrisis.” It has not abated. The 19 countries of Europe that share the euro currency―the eurozone―have been rocked by economic stagnation and debt crises. Some countries have been in depression for years while the governing powers of the eurozone have careened from emergency to emergency, most notably in Greece.

In The Euro, Nobel Prize–winning economist and best-selling author Joseph E. Stiglitz dismantles the prevailing consensus around what ails Europe, demolishing the champions of austerity while offering a series of plans that can rescue the continent―and the world―from further devastation.

Hailed by its architects as a lever that would bring Europe together and promote prosperity, the euro has done the opposite. As Stiglitz persuasively argues, the crises revealed the shortcomings of the euro. Europe’s stagnation and bleak outlook are a direct result of the fundamental challenges in having a diverse group of countries share a common currency―the euro was flawed at birth, with economic integration outpacing political integration. Stiglitz shows how the current structure promotes divergence rather than convergence. The question then is: Can the euro be saved?

After laying bare the European Central Bank’s misguided inflation-only mandate and explaining how eurozone policies, especially toward the crisis countries, have further exposed the zone’s flawed design, Stiglitz outlines three possible ways forward: fundamental reforms in the structure of the eurozone and the policies imposed on the member countries; a well-managed end to the single-currency euro experiment; or a bold, new system dubbed the “flexible euro.”

With its lessons for globalization in a world economy ever more deeply connected, The Euro is urgent and essential reading.

  • Sales Rank: #2950491 in Books
  • Published on: 2017-08-08
  • Released on: 2017-08-08
  • Original language: English
  • Binding: Paperback
  • 448 pages

Review
“Much more than a demolition job. These chapters are full of constructive proposals - a glimpse of what the ‘rescues’ would have looked like had the troika, perish the thought, hired their critic Stiglitz to design them.” (Marin Sandbu - Financial Times)

“[Stiglitz] is surely right. Without a radical overhaul of its workings, the euro seems all but certain to fail.” (The Economist)

“Terrific and clarifying.” (Peter Goodman - The New York Times)

“Many of Mr. Stiglitz’s most damning observations are on target.” (Wall Street Journal)

“The euro is a modern tragedy.…As its embarrassments have mounted, its supporters club has teemed with political romantics and Europhile journalists. Stiglitz’s message to such people is that they are inadvertently destroying what they most cherish.” (Paul Collier - Times Literary Supplement)

“A cogent and urgent argument of compelling interest to economists and policymakers.” (Kirkus Reviews)

About the Author
Joseph E. Stiglitz is a Nobel Prize–winning economist and the best-selling author of The Great Divide, Rewriting the Rules of the American Economy, The Price of Inequality, Freefall: America, Free Markets, and the Sinking of the World Economy, and Globalization and Its Discontents. He is a columnist for the New York Times and Project Syndicate and has written for Vanity Fair, Politico, The Atlantic, and Harper’s. He teaches at Columbia University and lives in New York City.

Most helpful customer reviews

50 of 51 people found the following review helpful.
The Euro is Europe's Major Problem -
By Loyd Eskildson
Today, many of the countries of Europe (France, Greece, Italy, Spain, U.K.) have an output/capita (adjusted for inflation) well below that prior to the 'Great Recession of 2008.'The Euro was supposed to enhance commercial ties, erode borders and foster a spirit of collective interest - partly through economies of scale and comparative advantage. But in the 17 years since that currency came into existence, it has instead reinvigorated conflicts and a spirit of distrust while making economic inequality worse and dividing Europe into adversarial debtor and creditor camps. Interest rates on Greek bonds and several other Eurozone countries has soared, peaking at 22.5% for Greece in 2012. The migrant crisis and terrorist threats have taken front stage - despite the euro supposedly bring about closer integration.

Nobel Prize-winning economist Robert Lucas declared in 2003 that the 'central problem of depression prevention has been solved.' Market fundamentalists believe that if the government would simply ensure that inflation was low and stable, markets would ensure growth and prosperity for all - this is especially true within the Eurozone's dominant power, Germany. Greece is now in a depression, with half its youth unemployed, the extreme right has made large gains in France, a majority of those elected to Barcelona's regional parliament support independence from Spain, and large parts of Europe have a lower GDP/capita lower than before the 2008 global financial crisis. Even what Europe celebrates as a success is actually a failure - eg. Spain's unemployment rate has fallen from 26% in 2013 to 20% at the beginning of 2016 - but nearly half of young people remain unemployed and that would be even higher if so many young workers hadn't left to look elsewhere for jobs. Why?

Stiglitz's answer is that the 1992 Euro adoption failed provide support for the institutions that would make it work - specifically, the fault lies in currency pegs,' where the value of one country's currency is fixed relative to another or relative to a 'commodity.

Continuing, Stiglitz contends that our depression at the end of the 19th century was linked to the gold standard - with no new large discoveries of gold, its scarcity led to a fall in the prices of ordinary goods in terms of gold. This made it increasingly difficult for farmers in America to pay back their debts. The gold standard is also widely blamed for deepening and prolonging the Great Depression - those that abandoned the gold standard early recovered more quickly.

In spite of this, Europe decided to tie itself together with a single currency, creating within Europe the same kind of rigidity that the gold standard had inflicted on the world. Worse yet, the structure of the Eurozone built in certain ideas about what was required for economic success - that the central bank should focus on inflation, ignoring unemployment, growth, and stability as well, as does the Federal Reserve.

Portugal, Ireland, Greece, Spain, and Cyprus were also importing more than they were exporting, with the resulting insufficiency of domestic demand depressing the economy. One needed to make import-substituting activities more productive and encourage consumption of local goods. In Greece, for example, the opposite - Greece was ordered to change milk labeling so that 11-day-old milk from northern Europe could still be called 'fresh' and undercut Greek producers.

Why were Europe's leaders even focusing on milk, the size of loaves of bread, and what OTC drugs could be sold outside of pharmacies as Greece's GDP plummeted about 25%? Stiglitz observes that special interests, eg. big dairy companies of Holland, appear to be behind the reforms, and the chairman of the Eurogroup is the Dutch Finance minister. Stiglitz also notes that hardly any of the money loaned Greece went to help the Greeks, but rather private-sector creditors - German and French banks.

Germany holds itself out as a success - an example of what other countries should do. Its economy has grown by 6.8% since 2007 - just 0.8%/year, a number that normally would be considered close to failing. (The U.S. growth rate in the same period averaged 1.2%.) Stiglitz also points that prior to the crisis (early 2000s), Germany adopted reforms that aggressively cut into ordinary workers' safety net, especially those at the bottom. Inequality increased, and real wages stagnated. Germany is a 'success' only by comparison with other nations in the Eurozone. Regardless, its strategy cannot be universally followed - based in part on strong trade surpluses.

Stiglitz also contends that the European Central Bank's monetary policy and the macroeconomic policies imposed by the official creditors on crisis countries have been largely responsible for the economic damages done. Tightening monetary policy during the credit crunch following the 2008 crisis, along with the imposition of sharp fiscal deficit cuts threw the Eurozone into a self-inflected second recession in 2011-12. In Greece, for example, measures intended to lower the debt burden have left it more burdened than in 2010 - the debt-to-GDP ratio has increased from 117% when the crisis began to 177% today. Many Germans insist it was hyperinflation that led to Hitler, and so tend to support central bank policies that guard against that problem rather than the more worrisome spector of joblessness - thus, Germany is the problem, not Greece.

Sitglitz endorses significant debt write-downs, raising both taxes and spending by the same amount (Stiglitz blames a hidden agenda of downsizing government for the latter), and banning excessive trade deficits. Instead, he believes the Eurozone will further unravel. He also criticizes the European Common Bank for 'resisting quantative easing,' yet argues that the most important effect of QE has been contributing to 'growing inequality,' which he says hurts growth

Bottom-Line, per Stiglitz: The Euro has failed to achieve either of its two principal goals of prosperity and political integration. European countries now view each other with distrust and anger.

12 of 14 people found the following review helpful.
Broad clear and thoughtful, but biased
By Athan
There are two Joseph Stiglitzes: the brilliant economist and the repetitive polemicist.

Unlike “The Price of Inequality,” a book wrapped by Stiglitz the rambling, Nobel-flashing celebrity blogger around the nucleus of a very incisive article written by Stiglitz the brilliant economist, this forward-planned, structured book is 100% the work of the brilliant economist. To be sure, he is starting to sound a lot like his alter ego, but the transformation is far from complete and what we have here is a genuinely exhaustive, if not amazingly deep, treatise that has a beginning, a middle and an end.

The book is divided in five sections (that are however grouped in four parts):

• First a “you are here” section that lays out the author’s views of where we stand and how we got here
• Second, a three-part expo on (i) how currency unions are meant to work, (ii) where the Euro diverges from this ideal and (iii) the (negative) role of the ECB
• Third, a long whine against the Troika’s work in Greece and (less so) Ireland
• Fourth, the Stiglitz manifesto of how to (semi-centrally, you have been warned!) run an economy, mischievously mis-branded “Creating a Eurozone that works”
• Fifth, a daring and provocative “what next” section

A quick read through chapter 9 (the manifesto) may be the best starting point for the reader. Read that and you will calibrate how much to the right you are of the author (or to the left for the 5% of the human population who are thus inclined). Agree or disagree, you are now reading the book with the author’s ideal world in mind and that’s how you will get the most out of it.

The bits I thought were unparalleled in the literature were the section entitled “Internal devaluations and external imbalances” (pp. 97 to 110) that nestles inside the already very strong chapter on “When can a single currency ever work,” the entire chapter on how the ECB was conceived, how it thinks and whom it serves (brilliant, brilliant) and the final section of the book that takes you through how we can go about executing on “more Europe” or “less Europe,” as opposed to muddling through to assured destruction.

That said, the final section will make your stomach turn if you are German, and you will be right to object. If Europe was the only economy on earth, I can see how perhaps Germany could pay its workers more / restrict its trade surplus / whatever. I’m not saying I buy it, I’m just saying I can see it. But it’s competing with Japan, China and South Korea, to say nothing of the US. Not Italy. Not Spain. Not even France any more. Most certainly not Greece. I’d say it has the most luxurious setup for its workers from all of its competitors. Hell, Angie picked up 20% of workers’ wage bills at the depths of the crisis to keep them employed. And the unions have board seats in most major employers, as often does the state. Stiglitz knows all this (and it bothers him when it comes to German companies buying Greek state assets, for example) but is selective about when he remembers it.

Also, the book sets the ambitious goal of explaining that Europe is suffering from poor policy design rather than from having muddled through too long without engaging in structural reform. This the author fails to do, entirely. The treatment of structural reforms is not worthy of a high-school essay.

I won’t even bother going into the arguments, just count the number of pages dedicated to looking at structural reforms and draw your conclusions.

But I’ll cite two examples where the author’s judgement on specifics is almost as awful as his judgement on macroeconomics is brilliant:

1. The author sides with the pharmacists in my country (full disclosure, my mom’s a Greek pharmacist) who are plainly one of many extractive agents in an economy that is full of extractive agents. Suffice it to say Greek pharmacists went on strike, citing the Hipporcratic oath, when the troika threatened to break their stranglehold on baby formula. You heard that right, it was (and may still be, I’ve stopped following) illegal for a supermarket in Greece to sell baby formula. You’ve got to pay up and buy it at the pharmacist. Just an example.

2. The author mentions more than once that George Papandreou was crusading against the press-owning oligarchs. Point of information: George Papandreou was a third-generation prime minister. Both his grandfather George and his father Andreas have served as prime minister, multiple times. Look it up on Wikipedia, some crazy percentage of the time since WWII the prime minister or the head of the opposition in my country was called Papandreou. If you think a political clan can maintain that position and not be in cahoots with the oligarchs you know nothing about Greece. You probably know nothing about planet earth. Or you are blinded a bit by your views, perhaps…

So this book is not without its foibles. Overall, however, it does a tremendous job of laying out a view and it is the only book currently in print that covers so many facets. And it is not afraid to shout from the rooftops that the emperor has no clothes.

It makes excellent background reading for my favorite book on the Euro, the one by the FT’s Martin Sandbu. Sandbu goes deep, and if you want the skinny on his “straw man” you’ve got it right here!

0 of 0 people found the following review helpful.
Stiglitz once again nails the conventional wisdom to the cross and shows how Europe can be resurrected.
By Amazon Customer
Nobel prize winner Joseph E. Stiglitz successfully dismantles the conventional consensus about what ails Europe, demolishing the champions of austerity while offering a cure that can rescue the continent--and perhaps the world--from the next crisis. It is recommended reading for the next President of the United States and for the European Central Bank.

E. Ray Canterbery, author of The Rise and Fall of Global Austerity

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Senin, 29 Agustus 2011

[B438.Ebook] Download PDF The Quest for Environmental Justice: Human Rights and the Politics of PollutionFrom Brand: Sierra Club Books

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The Quest for Environmental Justice: Human Rights and the Politics of PollutionFrom Brand: Sierra Club Books

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The Quest for Environmental Justice: Human Rights and the Politics of PollutionFrom Brand: Sierra Club Books

This much anticipated follow-up to Dr. Robert D. Bullard’s highly acclaimed Unequal Protection: Environmental Justice and Communities of Color captures the voices of frontline warriors who are battling environmental injustice and human rights abuses at the grassroots level around the world, and challenging government and industry. policies and globalization trends that place people of color and the poor at special risk.
Part I presents an overview of the early environmental justice movement and highlights key leadership roles assumed by women activists. Part II examines the lives of people living in “sacrifice zones”—toxic corridors (such as Louisiana’s infamous “Cancer Alley”) where high concentrations of polluting industries are found. Part III explores land use, land rights, resource extraction, and sustainable development conflicts, including Chicano struggles in America’s Southwest. Part IV examines human rights and global justice issues, including an analysis of South Africa’s legacy of environmental racism and the corruption and continuing violence plaguing the oil-rich Niger Delta.
Together, the diverse contributors to this much-anticipated follow-up anthology present an inspiring and illuminating picture of the environmental justice movement in the first decade of the twenty-first century.

  • Sales Rank: #168602 in Books
  • Brand: Brand: Sierra Club Books
  • Published on: 2005-10-01
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.27 pounds
  • Binding: Paperback
  • 414 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
Bullard offers a disturbing account of the environmental and human cost of the excesses of capitalism in this follow-up to Unequal Protection: Environmental Justice and Communities of Color. This volume takes a fresh look at the often unequal distribution of environmental hazards to poor and minority communities, examining locations from Louisiana's "Cancer Alley" to Nigeria. In part one, women activists detail their gutsy battles against the combined power of business and government when their minority neighborhoods were threatened by industrial pollution. Part two tells the stories of people (again, mostly minorities and the poor) living in "sacrifice zones," such as Cancer Alley—the stretch down the Mississippi River in Louisiana where "approximately 80 percent of the total African American community in the nine parishes lives within three miles of a polluting facility." Parts three and four examine Chicano struggles in the Southwest and global justice issues, including "corrupt... petro-capitalism" in Nigeria, where deep poverty persists despite the country's oil wealth. Readers can learn much about those who pay the costs in safety and health for many of modern life's conveniences. (Oct.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From the Inside Flap
"A refreshing and timely overview of contemporary environmental justice struggles and the fight against environmental racism around the nation and indeed the world."--Congresswoman Maxine Waters

"Robert Bullard and his colleagues have made a crucial link between the global movement for environmental justice and the international human rights movement. It is difficult to overstate the importance of this work for the millions of people across the planet who are struggling against both environmental injustices and human rights abuses. The contributors to this volume present a powerful framework for moving forward to a state of the world that is socially just and ecologically sustainable."--David Naguib Pellow, author of Garbage Wars: The Struggle for Environmental Justice in Chicago

"Robert Bullard, whose scholarship created a whole field of study, continues to expand on our understanding of the environmental justice movement. In The Quest for Environmental Justice, Dr. Bullard has assembled a group of experts dedicated to eradicating the injustices suffered by people of color, indigenous peoples, and the poor. This volume presents more than 'the empirical evidence'; its focus is on the day-to-day struggles of those engaged in the environmental justice movement. It demonstrates our hopes and victories, our frustrations and defeats, our commitment to basic human rights and social justice."--David E. Camacho, Ph.D., Professor of Political Science and editor of Environmental Injustices, Political Struggles: Race, Class, and the Environment

"Bob Bullard has done it again: this latest compilation is a fresh, critical approach to the environmental justice field, reflecting the maturation of the movement and its scholars. It breaks new ground by seamlessly weaving in international environmental justice perspectives, with discussions of Columbia, the Philippines, and Nigeria as well as dozens of communities across the United States. Beyond being a compelling read--which it is--it is also a crucial reference work that collects key environmental justice data that will be useful for years to come. If you read one book on environmental justice this year, this is the one to read."--Luke Cole, Director, Center on Race, Poverty & the Environment

From the Back Cover
"A refreshing and timely overview of contemporary environmental justice struggles and the fight against environmental racism around the nation and indeed the world."--Congresswoman Maxine Waters

Most helpful customer reviews

17 of 19 people found the following review helpful.
Empowering
By Malvin
"The Quest for Environmental Justice" by Robert D. Bullard (editor) is an excellent primer about the environmental justice ('E.J.') movement. Blending U.S. environmental and social justice activists together in the late 1970s, the E.J. movement has grown to become a significant multinational political force. The numerous authors who have contributed to this volume explore the movement's rich history and chronicle many of the noteworthy struggles that have improved the lives of many people and can provide inspiration and hope to us all.

The introductory chapters include a Foreword by Congresswoman Maxine Waters, who played an important role in a campaign that successfully relocated the largely African-American community of Norco, LA away from a highly polluting oil refinery; a Preface by Peggy Morrow Shepard, who believes that the E.J. movement is key to reinvigorating the mainstream environmental organizations; and an Introduction by Mr. Bullard, who recounts how some of the core principles of the E.J. movement were institutionalized at the EPA during the Clinton adminsitration.

The book is divided into four sections.

The first section, "A Legacy of Injustice" discusses the history of the E.J. movement. "Environmental Justice in ther Twenty-first Century" by Mr. Bullard compares and contrasts the Summit I and Summit II meetings to discuss both the growth of the movement and how its organizational tactics and principles have developed over time. "Neighborhoods 'Zoned' for Garbage" by Mr. Bullard drills into the author's personal experiences fighting zoning decisions in Houston, TX that first brought the fledgling E.J. movement to prominence. "Women Warriers of Color on the Front Line" by Mr. Bullard and Damu Smith offers a series of vignettes written by seven exceptional women who have led community-based campaigns to victory, often against formidable and well-financed corporate opponents.

The second section is about "The Assault on Fence-Line Communities". Beverly Wright's "Living and Dying in Louisiana's 'Cancer Alley'" connects the legacy of slavery and racism with environmental exploitation and relates the successes of historic African-American towns such as Convent, LA in achieving a small measure of justice for its citizens against a large Japanese multinational corporation. Manuel Pastor, Jr. et al's "Environmental Inequity in Metropolitan Los Angeles" documents the myriad ill health effects that are produced by the disproportionate siting of hazardous sites in minority neighborhoods. Olga Pomar's "Toxic Racism on a New Jersey Waterfront" discusses the legacy of industrial pollution in Camden, NJ and the importance of developing legal tools that communities might use to more effectively petition government to secure their rights.

The third section is on the topic of "Land Rights and Sustainable Development". "Anatomy of the Urban Parks Movement" by Robert Garcia and Erica Flores explores the unequal distribution of parkland in the Los Angeles metropolitan area and the Latino community's struggle to create an inner city park at an area known as the Cornfields. "Resource Wars Against Native Peoples" by Al Gedicks weaves together the experiences of native peoples in Columbia, Ecuador and the U.S. who are resisting the sacrifice of their lands in the name of unsustainable consumption. "Tierra y Vida" by Devon Pena documents the Chicano experience in the southwestern U.S. including struggles with powerful mining, agriculture, waste disposal, real estate and water interests that have long exploited labor and land for profit.

The fourth section is "Human Rights and Global Justice". Robin Morris Collin and Robert Collin's "Environmental Reparations" calls for mainstream environmental organizations to create a more inclusive environmental movement by acknowledging the interconnectedness of rural and urban ecosystems and to fight for E.J. reparations in minority communities. Deborah Berman Santana's "Vieques" is an inspiring account of resistance by the Puerto Rican people and their struggle to create a sustainable local economy. Oronoto Douglas et al's "Alienation and Militancy in the Niger Delta" details the abysmal situation that has been created in Nigeria by the confluence of oil money and government corruption but suggests ways that might prove helpful in ending the violence and nurturing a responsible form of democracy to take root.

David McDonald's "Environmental Racism and Neoliberal Disorder in South Africa" offers perhaps the book's most insightful analytical work by demonstrating how white overaccumulation and black deprivation in South Africa may explain why neoliberalism has supplanted the apartheid system as the primary means by which the privileged class has maintained its claim on scarce environmental resources. Mr. Bullard et al's "Addressing Global Poverty, Pollution and Human Rights" provides a succinct and impassioned case for addressing inequities based on race, sex and class in order to create a sustainable global community for all to share.

I highly recommend this cogently written and empowering book to everyone.

1 of 1 people found the following review helpful.
interesting read...
By J. Del Cid
I originally just bought this book since I needed it for this one class i was taking. I ended up liking this book. Really opened my eyes to many injustices that happen in the city. This is true especially to minorities. To all those active in the civil rights movement, this should be part of the collection.

0 of 0 people found the following review helpful.
Five Stars
By Kelvin
100% perfect!!

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  • Published on: 1700
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[G612.Ebook] PDF Ebook Communications and Networking: An Introduction (Undergraduate Topics in Computer Science), by John Cowley

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The second edition of this book adds new and revised material to the step-by-step organization, chapter summaries and review questions that distinguish the original. Covers IPv6, wireless network management, mobile, grid and cloud computing and more.

  • Sales Rank: #327290 in Books
  • Brand: Brand: Springer
  • Published on: 2012-09-11
  • Released on: 2012-09-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .62" w x 6.10" l, .85 pounds
  • Binding: Paperback
  • 235 pages
Features
  • Used Book in Good Condition

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0 of 0 people found the following review helpful.
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Rabu, 10 Agustus 2011

[J847.Ebook] Ebook Free The Prize: The Epic Quest for Oil, Money and Power, by Daniel Yergin

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Written by the author of "Shattered Peace" and "Energy Future", this book brings to life the tycoons, wildcatters, monopolists, regulators, presidents, generals and sheiks whose struggle for oil has shaken the world economy, dictated the outcome of wars, transformed the destiny of Britain and the world and profoundly changed all our lives. Beginning with the first oil well of the 1850s and continuing up to Saddam Hussein's invasion of Kuwait, it is a story of greed, gumption nad ingenuity, all in pursuit of "the prize" - worldwide economic, military and political mastery through the control of oil. The book includes the story of Shell Oil, a company forged in defiance of the Standard Oil monopoly by an upstart London trader, using Rothchild connections, Russian oil and Dutch petrolium concession in the East Indies. The central strategic role of oil in both world wars - from the decisive 4-knot-per-hour advantage of oil-burning ships in World War I to Rommel's stalled tank advance at El Alamein in War II (he literally ran out of petrol) The underground battle to wind the greatest prize of all - the Saudi oil concession. The inside story of the discovery of North Sea Oil and its crucial role in undermining the OPEC monopoly.

  • Sales Rank: #32315 in Books
  • Brand: Brand: Simon Schuster
  • Published on: 1991-01-15
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x 2.01" w x 6.02" l,
  • Binding: Hardcover
  • 912 pages
Features
  • Daniel Yergin
  • Oil & Energy
  • economics

Amazon.com Review
Daniel Yergin's first prize-winning book, Shattered Peace, was a history of the Cold War. Afterwards the young academic star joined the energy project of the Harvard Business School and wrote the best-seller Energy Future. Following on from there, The Prize, winner of the 1992 Pulitzer Prize for nonfiction, is a comprehensive history of one of the commodities that powers the world--oil. Founded in the 19th century, the oil industry began producing kerosene for lamps and progressed to gasoline. Huge personal fortunes arose from it, and whole nations sprung out of the power politics of the oil wells. Yergin's fascinating account sweeps from early robber barons like John D. Rockefeller, to the oil crisis of the 1970s, through to the Gulf War.

From Publishers Weekly
Energy consultant Yergin limns oil's central role in most of the wars and many international crises of the 20th century. "A timely, information-packed, authoritative history of the petroleum industry, tracing its ramifications, national and geopolitical, to the present day," said PW. Photos. Author tour.
Copyright 1991 Reed Business Information, Inc.

From Library Journal
This book does not require recent events in the Persian Gulf to make it an essential addition for most public libraries as well as all college libraries. Written by one of the foremost U.S. authorities on energy, it is a major work in the field, replete with enough insight to satisfy the scholar and sufficient concern with the drama and colorful personalities in the history of oil to capture the interest of the general public. Though lengthy, the book never drags in developing its themes: the relationship of oil to the rise of modern capitalism; the intertwining relations between oil, politics, and international power; and the relationship between oil and society in what Yergin calls today's age of "Hydrocarbon Man." Parts of the story have been told as authoritatively before, e.g., in Irvine Anderson's Aramco: The United States and Saudi Arabia ( LJ 7/81), but never in as comprehensive a fashion as here.
- Joseph R. Rudolph Jr., Towson State Univ., Md.
Copyright 1991 Reed Business Information, Inc.

Most helpful customer reviews

134 of 138 people found the following review helpful.
I'd give this 10 stars if I could; it's the essential history of the 20th century
By J. Minatel
The Prize is one of the best books I've ever read. I wish I could give it a couple of bonus stars in my rating here.

You'd really be selling this book short to think of it just as a history of oil, the oil business, and oil politics in the middle east. Even that would have been an ambitious book but Yergin makes it so much more. It honestly is a thorough history of the entire 20th century (sans the 90s) viewed through the perspective of the oil industry.

As each chapter, era, decade, and war unfolds in Yergin's story, you'll gain a much better understanding of the roots of many of the US public's stances on big business, anti-trust legislation, and other pivotal issues of the last 100 years. You'll see how pivotal energy resources were in shaping the planning and rationale for 2 world wars and how the ready availability or lack of oil played as much of a role in winning and losing those wars as did battlefield strategies and the valor of the millions of soldiers involved. You'll see the role oil and energy played in the final collapse of the great imperial powers.

Probably most relevant to 2007, the lessons Yergin teaches about middle east history, the changing power roles the evolved in the last 50-60 years as the power shifted from the oil companies to the oil producing countries. Tracing the roots of nationalization of oil production in Mexico and Venezuela is a great stepping stone to understanding out current relationship with Venezuela but it also properly frames the story of the origins of OPEC and OPEC policies. And it's so important to get a understanding of the power plays, who's who, back room deals, and longstanding rivalries that built and reinforced the animosity that so many in the middle east felt and feel toward the US and other western and oil consuming countries.

It also traces the missteps and failed attempts at alternative energy sources as far back as the turn of the 19th century, including how alternative sources for aviation fuel provided the German Luftwaffe almost enough fuel to keep going in WWII. And it's easy to see how most other western nations have failed miserably to make the alternative fuel investments that might have paid those same kind of dividends.

The history of how many relations between nations were built on the personal charisma and power of individual leaders is also a powerful lesson for the future when you look at what happens to those relationships when the leader falls or is removed from power. Yergin's tracing of the entire story of the rise and exile of the Shah of Iran is must reading as western leaders might all be thinking while middle eastern leaders and families might be in danger of falling to that same fate and what effect that would have on our immediate oil supplies.

Any western reader and especially readers in the US should look at Yergin's perspective on the fall of the British empire as partially a failure to efficiently transition from a coal economy (coal being a resource England was rich in) to an oil economy (oil being scarce in the British empire until the North Sea discoveries at which time it was really to late to matter). When the US oil balance tipped from exporter to importer and as that balance swings even more out of whack, US readers have to be forced to ask themselves, how long can the US sustain as a world power while exporting so many dollars in exchange for oil and even worse, how ill prepared we could be for a scarcity of oil 25, 50, or 70 years from now. The oil producing nations all recognized 50 or more years ago that their oil revenue would only last so long, that there are only so many decades worth of oil to pump out of the ground at a given pace, and that it was in their interest to maximize the revenue from each barrel pumped. The US and other consumers need to make the corollary discovery: that there is only such much oil to be had and we need to maximize the use and benefit out of each barrel pumped.

Fanatically, even though it covers all this ground, all these disparate topics, Yergin's writing is still incredibly readable and the story well put together. It's hard to imagine a history book that is a "page turner" but this one really is.

In short, if you haven't read this, you should. Maybe if every member of the US House and Senate and all the President's advisors would read this, a few light bulbs would turn on (compact fluorescent energy saving bulbs of course) regarding our energy and foreign policies.

171 of 183 people found the following review helpful.
A biography of the world's most interesting business
By Patrick Ruffini
My interest in Daniel Yergin's "The Prize" was piqued earlier in the year, when energy, not terrorism, was the most pressing domestic problem. For an economy that had gotten so caught up with the intangibles, with over-hyped, un-real products (haven't we all had enough of "e-business solutions?"), it was refreshing to study an industry dealing with a very tangible product whose supply is so essential to the survival of our economy itself.
"The Prize" traces the history of oil from its humble, entrepreneurial beginnings in the hillsides of western Pennsylvania, to the shrewd domination of the industry by John D. Rockefeller, to the breakup of Standard Oil, and through the discovery of oil in the farthest flung corners of the globe. Part of Yergin's history is something of a tragedy: the gradual seizure of oil from the voyagers who discovered it by national governments who were able to use their seizures to threaten the West during the 1973 oil shock and beyond. In this one very big instance, third world governments really did take on multinational corporations -- and defeated them.
Yergin chronicles how oil went from a freewheeling business of refiners and speculators to an instrument of great geopolitical importance, one where nation-states played at least as great a role in shaping the industry as the oil companies did. In this transition, anything could -- and did -- happen. Rock bottom prices threatened the survival of oil producers one year, and sky-high prices forced drastic changes in consumer behavior the next (indeed, "The Prize" does give one a crystal-clear view of the price mechanism). Nightmare scenarios involving the political manipulation of oil did indeed come to pass in 1973, in 1979, and during the Gulf War. There is no shortage of high drama throughout this story.
One thing I would add to this book is a few pages, no more, no less, on the science and technology behind oil. What is it -- or what do we think it came from? How is it extracted? How have new technologies increased efficiency?
If you want a business history that will simultaneously teach you quite a bit about world history (and about the Middle East), "The Prize" is a sure bet.

51 of 52 people found the following review helpful.
From 'Rock Oil' through to the 'Age of Oil'...
By Amazon Customer
...'Hydrocarbon Man' rocks on. 'Rock Oil' and the 'Age of Oil' are two descriptive phrases that Yergin uses to 'bookend' his epic story - 'The Prize'. He starts with a vignette about how rock oil - a black, sticky substance found in the backwoods of northwest Pennsylvania and used as a folk medicine came to be made into an illuminant (kerosene); one which quickly supplanted whale oil, camphene and 'town gas' (a distillate of coal) as the preferred means of lighting one's home. Yergin concludes with the prospects for the future of us -'hydrocarbon man' as we continue with our dependancy on oil.
From the opening pages it is clear that Yergin is an authority on the subject. We have not travelled more than 10 years along the 150 year history of oil and yet we have already learnt it's origins, it's ancient and alternate uses, the products it was competing with, and we have met some of the early inventors, entrepreneur's and explorers.
There are three themes that Yergin develops throughout the book. Firstly, the story of oil is the story of capitalism and modern business. The province of Fortune 500 companies, multinationals and the underpinning of wealth in the industrialized west. Certainly, from as early as the late 19th Century, with the emergence of Standard Oil as the first multinational company (a subject Yergin devotes a fair amount of time to),- it's hard to refute this claim. Yergin does recognize that the late 20th Century was less oil lubricated and more computer chip driven, and it's obvious to all of us that this trend will only intensify in this century. Indeed from the time the first edition of 'The Prize' was published (just before the Gulf War) and even since this edition came out in 1993 -things have changed quite a bit economically. In 1990, seven of the top 20 Fortune 500 Companies were in the oil industry. Today you have to extend the search further, and even then only come up with Exxon-Mobil, Enron, Chevron and Texaco.
The second theme he highlights is the role oil had in strategic global geoplolitical decicions and disasters. He lays at the feet of 'oil politics' the Japanese decision to bomb Pearl Harbour and Germany's invasion of Russia. Typically in a classic example of the irony that history is famous for, the eventual defeat of these two empires was also due to oil (actually the lack of it). There are of course other more recent strategic oil wars - what was the Gulf War and the unprecedented United Nations stand against Iraq if not a defense of the 'blood supply' for industrialized nations? This revised edition of the book makes it quite clear that Iraq if successful in it's swallowing of Kuwait, would have been the most powerful nation in The Persian Gulf.
The third theme is more sociological and forces us to deal with questions not of history but of our future. Yergin states that we have become a 'Hydrocarbon Society' and thus we are 'Hydrocarbon Man'. What characterizes us as this new species? Basically that our cities, politics, economics, values - in fact almost all things material and of importance to us are lubricated with a concern about oil. This used to be seen as a universal good - but no more, There are some of us, Mr Yergin says, including himself, that are concerned about this dependency - It's impact on our behavior, our health and our environment and our ability to sustain our way of life.
I agree with other reviewers in that more could have been said on some issues such as alternative energy sources, the economic and environmental arguments for and against our continued reliance on oil and the spin off activities and other associated industries such as plastics and chemicals. But, in fairness to Mr Yergin, there is so much that you can and should say, especially when you find that it is taking you over 800 pages to say it. For me, as a history book on the oil industry, it's certainly long enough but more importantly - good enough.

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Rabu, 03 Agustus 2011

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Consumer Behavior, Eighth Edition, by Leon Schiffman, Leslie Lazar Kanuk

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning—presented in the first chapter, this model serves as a structural framework for the concepts—the building blocks—examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

  • Sales Rank: #1793478 in Books
  • Published on: 2003-04-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.30" h x 1.28" w x 7.78" l,
  • Binding: Hardcover
  • 688 pages

Excerpt. � Reprinted by permission. All rights reserved.

In this eighth edition of Consumer Behavior, we examine the full range of consumer behavior within the context of .the expanding influence of the high-tech global environment in which we live. Indeed, the current edition represents our own transition in writing a book that has been researched almost entirely through electronic means from a vast array of global library sources and services. We have been greatly influenced in our thinking and writing by the impact that the Internet has had on consumer information, decision making, and purchasing options. This is reflected in the substantial increase in attention that we have given to consumers' behavior on the Internet, and the importance and power of the Internet as both a channel of information and a channel of distribution.

In this new edition, we have intensified our emphasis on marketing strategy, using both a theoretical and applications-oriented approach. Always true believers in the marketing concept, we have tried our best to meet the needs of our consumers—students, marketing practitioners, and professors of consumer behavior—by providing a text that is highly readable and that clearly explains the relevant and timely concepts on which the discipline of consumer behavior is based. We have supplemented this material with a great many real-world examples in order to demonstrate how consumer behavioral concepts are used by marketing practitioners to solve marketing problems and to develop and implement effective marketing strategies.

To make the eighth edition as useful as possible to both graduate and undergraduate students, we have sought to maintain an even balance of basic behavioral concepts, research findings, and applied marketing examples. We remain convinced that effective market segmentation provides the structure and direction for successful market practice; to this end, we have paid particular attention to revising and refining the discussion of market segmentation.

Overview of Major Changes

The text has been thoroughly updated and revised, yet substantially shortened to focus attention on critical consumer behavior concepts and to highlight the linkages between interrelated principles and processes. Some of the major changes include:

  • A major focus on how the Internet has changed the way people obtain product and service information and make purchases almost anywhere in the world.
  • The addition of thirty-two short cases, two per chapter, to help students learn by applying behavioral concepts to real-world business problems. These cases consider such things as product testing on the Internet, purchasing medicine online from another country, and customization.
  • An enhanced global outlook that fosters a richer understanding of the dynamics of cultural differences and enhances students' appreciation of the universality of consumer behavior.
  • Streamlined coverage through a slimmed-down edition designed to encourage and maintain student interest with a lively discussion of timely issues and cur rent marketing applications.
  • A comprehensive model, built on the simple model presented in the first chapter, highlighting the interrelationships between and among the concepts examined throughout the book and both simplifies and facilitates retention of the material covered.
Organization of the Text

This eighth edition of Consumer Behavior is divided into four parts, consisting of 16 chapters. Part I provides the background and tools for a strong and comprehensive understanding of the consumer behavior principles examined throughout the rest of the book. Chapter 1, The Impact of the Digital Revolution on Consumer Behavior, sets the tone for the book. It introduces the reader to the study of consumer behavior, its diversity, its development, and the latest evolution of the marketing concept and examines how companies use past consumption behavior as the foundation for creating and keeping satisfied and profitable lifetime customers. The chapter also introduces a simple model of consumer decision making that provides a structural framework for understanding the interrelationships among the consumer behavior principles examined throughout the book. Chapter 2 provides readers with a detailed overview of the critical consumer research process and the techniques associated with consumer behavior research, including a discussion of positivist and interpretivist research methods. Chapter 3 presents a comprehensive examination of the newest insights into effective market segmentation.

Part II discusses the consumer as an individual. Chapter 4 presents an in-depth discussion of consumer needs and motivations, exploring both the rational and emotional bases of consumer actions. Chapter 5 discusses the impact of the full range of personality theories on consumer behavior and explores consumer materialism, fixated consumption, and compulsive consumption behavior. The chapter considers the related concepts of self and self-image and includes an expanded discussion of virtual personality and self. Chapter 6 provides a comprehensive examination of the impact of consumer perception on marketing strategy and the importance of product positioning and repositioning. Chapter 7 examines how consumers learn and discusses behavioral and cognitive learning theories, limited and extensive information processing, and the applications of consumer involvement theory to marketing practice. Chapter 8 offers an in-depth examination of consumer attitudes. Chapter 9 demonstrates that communication is the bridge between individuals and the world and people around them, and includes a timely discussion of advertising, traditional and new media, and the effective use of persuasion.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Almost good to use
By qiongsi lin
When I received this book, it looks dirty and old outside, but inside is good. Only few highlights. It is still a good book to use.

0 of 0 people found the following review helpful.
It will work
By PEARL
It has just about the answers I need for my assignment .I am using this text for additional information which is very useful.

0 of 0 people found the following review helpful.
Good book
By Jose Miel
very goood book for marketing students. i would say it is worth. the book explain kind of simple with examples

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